West Capital / Audience intelligence
Better home-loan leads for West Capital.
11/ 12
Meet them at the right moment.
Before the loan.
The daydream.
What we noticed
Renovation plans.
A lending opportunity.
Our research found homeowners exploring renovation resources. Audience intelligence connected that intent with a campaign built around what they wanted to create.
48¢
cost per click.
Move your cursor. Find the opening.
Inside the idea
01The brief
The right people. At the right moment.
West Capital wanted better-quality home-loan leads and a way to stand out in a market crowded with similar advertising.
- Services and roles
- Audience research
- Audience data
- Paid media
02The decision
Look beyond the obvious.
Audience and keyword research revealed an opportunity among homeowners planning renovations. We built a campaign around financing those projects, using audience data to reach people actively exploring renovation resources.
Recognition and results
What changed.
$0.48Cost per click
$2 to $4Case-study benchmark
The campaign achieved a cost per click of $0.48, below the $2 to $4 benchmark described in the client case study.
Read the original storyMore work
12 / 12
