A new brand for Caged Bird HR.
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Build for the next chapter.
A business
outgrows
its old story.
What we opened up
A new identity.
A wider horizon.
Four audience profiles became the foundation for a flexible brand and a clearer voice. A business built around its founder found a way to speak to more people.
4×
annual revenue reported following the rebrand.
Inside the idea
01The brief
Make room for what comes next.
Caged Bird HR had outgrown a brand closely tied to its founder. It needed an identity that could reach more people and support a growing team.
- Services and roles
- Full rebrand
- Audience analysis
- Creative strategy
- Messaging strategy
02The decision
Build a brand that can grow.
A three-month research and strategy sprint identified four core audience profiles. We created a flexible brand system and tailored messaging to connect with each.
Recognition and results
What changed.
The business reported four times its annual revenue. Within four months of the work’s completion, its full-time team grew from one person to eight.
Read the original storyMore work
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