Earth Alliance / Film
Finding climate creators for Earth Alliance.
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Then, let it travel.
One planet.
Many voices.
What we set in motion
A cause becomes
a creative invitation.
We shaped, wrote and produced a film inviting creators to tell climate stories in their own way. The response reached far beyond a single audience.
562
pitches from 71 countries.
Inside the idea
01The brief
A planet-sized challenge.
Earth Alliance needed to connect its Creator Fund with people who could make climate-conscious storytelling resonate with new audiences.
- Services and roles
- Audience analysis
- Writing
- Art direction
- Video production
02The decision
Speak the language of possibility.
Working to a tight deadline, we identified the audience and the narratives most likely to move them. We then scripted, directed and produced a social film that invited creators to take part.
Recognition and results
What changed.
562Creator pitches
71Countries represented
50Creators selected
GoldAnthem Award
The fund received 562 pitches from 71 countries and selected 50 creators. The campaign also received a Gold Anthem Award.
Read the original storyMore work
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