Shea Moisture Men / Film
Black Men Love, for Shea Moisture Men.
09/ 12
First, see the person.
Love.
In their
own words.
What we changed
From a category.
To a connection.
We put love and lived experience at the center of the story. Audience insight became Black Men Love, a film series we developed, wrote and directed.
1 Webby.
2 Tellys.
Plus an Inclusion Award and a Cannes nomination.
Inside the idea
01The brief
An audience deserves to feel seen.
In a crowded category, Shea Moisture Men needed a story that would connect with its audience and give the brand a distinct voice.
- Services and roles
- Audience analysis
- Writing
- Direction
02The decision
Lead with what matters.
We developed, wrote and directed Black Men Love: a film series centered on love and lived experience. The work reached audiences through the brand’s channels and community events.
Recognition and results
A conversation that resonated.
1Webby Award
2Telly Awards
2024Inclusion Award
The campaign earned a Webby Award, two Telly Awards and an Inclusion Award. It also received a Cannes nomination.
Read the original storyMore work
10 / 12
