heytiger@freedomandcoffee.co Los Angeles / Everywhere
Three fans running through Chicago at golden hour in the Rate x White Sox Pull Up campaign.
Rate × White Sox / Commercial film / Fall 2026

Pull Up.

01/ 12

Client
Rate × White Sox
Period
Fall 2026

Inside the idea

01The campaign

Fans on the move. A city in the frame. “Pull Up” brings Rate and the White Sox together in a thirty-second commercial for Fall 2026.

02The role

A point of view, in every frame.

Director and Creative Director for the campaign with TransPerfect. Explore a selection of moments from the finished spot.

The collection

From the campaign.

Fans celebrating together in the Rate x White Sox campaign.
A headphone-wearing fan in a close-up from the Rate x White Sox campaign.
An older fan in the stadium in the Rate x White Sox campaign.
Format
:30 commercial
Partner
TransPerfect

Selected campaign stills from the :30 spot.

View the director’s treatment

More work

02 / 12

  1. Rate.com at the World Cup., case 02
  2. The HOPE ProgramSix films for The HOPE Program., case 03
  3. Noel Pointer FoundationThirty years of the Noel Pointer Foundation., case 04
  4. Terreform ONEA sizzle film for Terreform ONE., case 05
  5. Dr. KPCinematic brand films for Dr. KP., case 06
  6. The RefigAds, film and social for The Refig., case 07
  7. Ad CouncilVeterans awareness for the Ad Council., case 08
  8. Shea Moisture Men / UnileverBlack Men Love, for Shea Moisture Men., case 09
  9. Earth AllianceFinding climate creators for Earth Alliance., case 10
  10. West CapitalBetter home-loan leads for West Capital., case 11
  11. Caged Bird HRA new brand for Caged Bird HR., case 12
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Shea MoistureEarth AllianceWest Capital LendingCaged Bird HR